A medical web design should pay attention to SEO because this is really important to figure on top of the search engines. Also check in for the reliability of the company by reading or contacting some of their customers. Try and incorporate videos and other multimedia on your medical website design so that it becomes really easy for the patients to understand.
Ask your patients to write testimonials for you. This gives a feedback to new patients and can trust you more then. Once your medical website starts becoming popular you will start getting offers to address people and have a public speaking. Grab such kind of opportunities and speak confidently on the occasion. Talk about your experiences and let the people know that you are an expert in your field. Publish your recent achievements and researches on the website so that patients understand and trust your services.